You searched for: "*"

The results has been filter on Authors containing Julian Pounds.
ANA has found 2 results for you, in 515 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Media research in segmented markets

The ACTS research technique is part of a new telephony revolution which has made a host of new services available to the population. At the heart of these new phone services are powerful and versatile computers capable of answering huge numbers of...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Authors: Mike Cooke, Julian Pounds
June 15, 1994
×

Citation

Cooke and Pounds (1994a, June 15). Media research in segmented markets. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/media-research-in-segmented-markets


Research papers

New research on the out-of-home audience in the United States and Europe

During the fall of 1992 the Network Television Association (NTA)  an organization that was created by the three major U.S. television networks (ABC, CBS, and NBC) to promote awareness of the networks and serve as a research resource --...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Julian Pounds, Horst Stipp
May 1, 1994
×

Citation

Pounds and Stipp (1994a, May 01). New research on the out-of-home audience in the United States and Europe. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/new-research-on-the-out-of-home-audience-in-the-united-states-and-europe